De-listing and Share Buybacks

The last seven years have seen a spate of de-listings from the Indian bourses. Several companies who have no need for public capital or who do not wish to be subject to public and regulatory scrutiny, have chosen to de-list from the Indian capital markets. These include a number of Indian as well as multinational companies.

The PR communications for de-listings and share buybacks have to effectively communicate with the individual and institutional shareholders, analysts and the media. It is important to communicate the relevance of the de-listing and how it is a win-win situation for all stakeholders.

Often, the geographical spread of individual shareholders across 200 Indian cities poses a unique blend of communication challenges - different languages, cultures, fragmented media, poor familiarity with English and the general inertia of the individual investor, just to name a few.